A lightning bolt.
Cloud Integration is a subset of the much broader category that makes up software integration. It is also the newest.
Integration is just slightly younger than the creation of software itself. The creation of data was immediately followed by the need to move it, combine it and orchestrate it, rather than it being confined to place it was created. Like a weed, quickly branching in every direction, it was also deeply rooted in the ground from which it came. Connecting data in this form became affectionally known as on-premise systems.
As the internet grew, so did trust in the companies that were born from it. Services, and therefore the data they provided, were increasingly delivered solely through the internet. The speed of accessing these new services accelerated as well, increasing trust through instant feedback. From dial-up to broadband, “high-speed” and now fiber, eventually whole businesses came to be accessed only through the internet. Insulated, yet easily accessible cloud applications were born. Connecting these agile new services, from on-premise to the cloud became a hybrid of them both, giving rise to hybrid integration platforms.
Now, in the age of internet-native unicorns, everything that defines and operates modern software organizations lives on someone else’s server. The intellectual property developers create as source code (GitHub). The tribal actions of leaders that impact culture (Slack). Key organization processes referenced for growth (Drive). And most importantly, how customers access products through the internet (AWS) and the reported revenue it brings to investors (SalesForce). Connecting the data created and used by these organizations is pure Cloud Integration.
There are inherent benefits in integrating pure cloud-based applications; the primary is real-time reconfigurability of your data. Syncing your CRM data across applications isn’t an exercise in clearing out old files on a USB stick, but rather a continuous flow triggered automatically. And while real-time speed is an essential asset, another that is valued even more, is scalability. The ability to elastically grow or shrink based on demand has given more room to experiment with not only data generated by businesses but also processes. Does automatic doughnut delivery to new customers reduce churn? Let’s find out.
Where does the lightning BOLT come in?
These - and other - essential benefits that come with being in the cloud also come with a significant barrier, isolation. Your data is somewhere else, by itself, on someone’s server, sitting behind a monthly fee. There is also the slight nuance that no two applications are built the same, so genuinely integrating applications is complicated work. But when you integrate applications together, isolation is removed, and a perfect storm is created. Entire business processes are executed at the speed of light.
Cloud Elements is itself an internet-native organization. Born from the cloud, our 100% API-based cloud integration platform integrates your data together regardless of whose server it's on. Our unified Elements also remove the complexities that arise from differences in language, authorization, eventing, and moving data in bulk between applications. Thus, allowing you to make your own lightning from whichever clouds you choose.