Synap Gains Momentum in the API Economy | Customer Video

By Hannah Shain in SaaS Integration Posted Apr 13, 2016

Synap organizes your company’s customer interactions and touchpoints into one place. Automatically. They do so by integrating APIs and connecting customer (or contact) resources from one application to another. Behind the scenes, Cloud Elements powers the connections from Synap to Salesforce and Zendesk.

When we think Synap, we think of a customer’s timeline, similar to the timeline you would see on a popular social app. The app organizes customer communication points at every stage in the relationship, creating a single coherent story to share across your organization.



Synap takes full advantages of recent advances in the API ecosystem, mobile platforms and data analysis, leading to an interesting use case of Cloud Elements being brought into the product strategy from a very early stage.  Michael Boeke, Co-founder and Product Leader at Synap, shares why partnering with Cloud Elements was vital to the success of their API integration strategy and design.

Watch the full video, Synap Head of Product

Boeke shares, “Cloud Elements is a responsive partner that helps us achieve goals that we were trying to get to from a product perspective, but also really responsive to our needs and make changes to theirs [based on our collaborative feedback] as well”.

Three key areas we help Synap are:

  • Filling in missing features that some endpoints simply don’t offer or support
  • Importing large amounts of data, important for onboarding new customers
  • Managing authentication credentials for connecting to each of the different systems

As a result, Synap has successfully integrated to 4 platforms, and many more to come. Each new integration the development team adds, the time-to-finish gets faster and faster (and easier), having a hugely positive impact on their product development plans.

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