PaySimple is a FinTech and service commerce platform that allows its customers to accept payments, market services, and manage customer data to grow their business. PaySimple has a unique platform that allows service-based businesses to streamline billing and payment acceptance for recurring payments and one-time transactions.
Partnering with Cloud Elements, PaySimple has been able to save both their employees and their customers time integrating and syncing data. Before Cloud Elements, PaySimple’s customers would spend 5+ hours per week manually importing and exporting payment data, keeping their accounting systems synchronized with no aid of integrations. Eddie Driver, PaySimple’s Product Marketing Manager stated, “We want to build integrations that allow our customers to use the payment and customer data they are collecting in different areas of the business. We want to power the front end & back end systems for that client”
Value Recognized by PaySimple
With the new QuickBooks Online integration, their customers now spend no time doing manual syncs, saving customers as much time as possible. Now that their data can be integrated with front office systems like MailChimp in real time, their customers can also use that data to run targeted email campaigns to prospects and customers to drive more repeat business. As critical business technologies evolve, Cloud Elements will help PaySimple integrate into those systems and satisfy their customers’ demands to save time and money on everyday business activities.
Why Cloud Elements?
Driver explains, “We chose Cloud Elements mainly because of the breadth of the catalog of integrations. We were evaluating 8-10 different integration vendors, and Cloud Elements kept standing out because of the ability for us to create one endpoint on our end and quickly spin up integrations after laying the groundwork. Cloud Elements went above and beyond their integration catalog by offering go-to-market support, thought leadership in our overall integration strategy and knowledge sharing between our teams. We trusted that Cloud Elements had the technology that was stable and reliable. That offered us the ability to build integrations much more quickly and satisfy our customers demands.”
By partnering with Cloud Elements, it now takes half the time to build these integrations than it would have natively taken, leading to quicker time to market. The first integration was a huge milestone, building confidence with the PaySimple product team to release even more integrations with Cloud Elements.
So far PaySimple has seen success through their partnership with Cloud Elements. Their QuickBooks Online integration was released as a free add-on to customers on PaySimple Pro. They have over 100 customers live and fully running a real time sync, and have several other handfuls that have started the activation process. PaySimple’s customers are able to solely use the PaySimple platform instead of using other third party payment processing solutions that did integrate with QuickBooks Online. The Quickbooks Online integration saved several customers and potentially millions of dollars in payment processing volume.
As a customer-first driven company, it’s crucial for PaySimple to take their customer’s need into consideration when building new features. Driver emphasized: “We always let our customers dictate a lot of what we build. In our product, customers can submit the integrations they would like to see built so we use that to prioritize our integration roadmap. Based off of our surveys, we have seen a lot of interest in accounting systems, marketing automation tools and CRMs. We feel very confident that wherever that survey leads, Cloud Elements has a product that will be able to help us build out those integrations.”
To get the full success story, check out our PaySimple case study by clicking below.