Bizzy is a cutting-edge analytics driven platform, combining the power of both marketing automation and e-commerce. Their platform helps e-commerce businesses increase their revenue by segmenting visitors and then delivering automated campaigns at each stage of the sales funnel.
Being a disrupter in the overcrowded marketing space is no easy feat, but as CEO and Co-Founder, Jen Kessler explains, “We’re building a product that does for an e-commerce shop, what growth teams do at large companies.”
These days, e-commerce shops are built on a variety of popular platforms, including Shopify, WooCommerce, Volusion, Ecwid, Bigcommerce, Magento and Etsy. So a key decision for the Bizzy product team was to support the myriad of integrations, thinking this would require hiring entire teams of developers just to build and maintain.
The first step Bizzy took towards an integrated solution was to build the Shopify integration in-house. Kessler explains the subsequent shift to Cloud Elements, “After building our Shopify integration we thought it would make sense (and be much faster) if we just built one integration to a full category of e-commerce applications, instead of one at a time.” Enter Cloud Elements.
Bizzy now uses Cloud Elements E-Commerce Hub to connect to Shopify and WooCommerce (with others on the way), without having to worry about maintaining and updating the API integrations. E-commerce analytics and digital marketing campaigns now flow together to create a seamless, integrated solution, powered in part by Cloud Elements’ APIs.