Say Hello to the Base CRM API, CRM Integration Made Easy

By Vineet Joshi in Products Posted Nov 9, 2015

Base is a CRM service that will help you see the results you want from the relationships you develop. We are excited to announce that our Base CRM API integration is now available through our Elements Catalog.


Discovering, organizing and efficiently tracking leads is fundamental to an efficient sales platform. By syncing leads between Base and your website, a spreadsheet, or a marketing automation platform, will teach you which lead sources convert the best to sales. This impressive lead management tool prevents leads from being left behind and helps grow relationships and produce sales along the way.

 Integrating with Base will allow you to easily:

Base CRM logo

  • Track leads
  • Manage sales processes
  • Develop customer relationships
  • Access the CRM on mobile
  • Generate more revenue
  • Grow pipeline revenue
  • And more

 Our Base CRM Element is a REST API integration that you integrate through the Cloud Elements CRM Hub,  allowing you to easily sync and share pertinent lead and customer data. By using this seamless integration, you will be saving time and have more space in your schedule for development.

 By developing the Base CRM Element to be a fully RESTful interface, we are able to present easy-to-read JSON-formatted responses. The API gives simple and predictable feedback to use Base’s features such as leads, contacts, deals, tags, and more. There are also built-in HTTP features so the API is handled with off-the-shelf HTTP clients. Every request can be dealt with using the curl command line tool.

CRM Integrations

The Base CRM Integration is part of Cloud Elements CRM Hub, an API to integrate the leading CRM cloud services:  Salesforce, SugarCRM, Zoho CRM, Pipedrive, Autotask, Microsoft Dynamics CRM, NetSuite, Infusionsoft, Oracle Sales Cloud,, HubSpot CRM and, finally, Base. With our “one-to-many” approach, developers write to one API to integrate all of the leading cloud CRM services for a fraction of the time and cost. Manage your accounts, contacts and opportunities across leading cloud services using uniform API calls.

 Try the Base CRM Element today and we think you will be happy with the results to come.

Try Base CRM