Email Marketing and Help Desk Together: Mailjet & The Zendesk API

By McKenzie Fetzer in Products Posted Jun 4, 2015

This blog is the last in a three part use case series with Mailjet, a cloud email marketing service we are excited to welcome into our Marketing and Messaging Hubs. In this series, we will showcase three ways to use external integrations to make the most out of your Mailjet account.

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In our second blog with Mailjet, we looked at how integrating Mailjet with your CRM system, such as Salesforce, enables many use cases for nurturing and upselling current customers. This integration makes it a breeze to set your sales team up with reliable, professional emails that represent your brand and ensure that your data is always up to date.

HELP DESK + EMAIL = HAPPY CUSTOMERS

It may not seem like your help desk software and email marketing go together, but your support team is interacting with customers and prospects through email on a daily basis! You want to ensure that they are armed with well-crafted, reliable emails to send to customers. The beauty of integrating Mailjet with help desk software, like the Zendesk API, is the ability to give your support team access to triggered, transactional and marketing emails and the ability to segment customers.

Connecting Mailjet with the Zendesk API allows you to segment and sync contacts across systems, so your data is always up to date. Create lists based on products customers are using or interested in and keywords they mentioned in their past support ticket. Send emails with product updates, to alert them of scheduled maintenance and answer common questions.

HOST A WEBINAR

Another great channel for your support team to communicate with your customers is a webinar. But you may not realize, a ton of preparation and promotion goes into hosting a webinar. That’s when it comes in handy to integrate your email marketing system with your help desk system, in this case Mailjet with the Zendesk API.

So, imagine that your support team keeps getting asked the same question about your product over and over again by customers. They decide to host a webinar to answer this questions and dive deeper into your product’s features. By connecting the Zendesk API with your Mailjet account, you caneasily plan and promote your webinar using the data already available in these two systems. Here’s how to get started:

  1. In Zendesk, create a list of customers you know would be interested in the webinar topic. Search by tags or product.Sort customers by tags in Zendesk
  2. Create a beautiful marketing email in Mailjet to send out to these customers, containing the date, time and description of the webinar. Don’t forget a call-to-action for them to sign up!
  3. Use your Mailjet to Zendesk integration to access the list of contacts you built so you you don’t have to export the list from Zendesk and import the list into Mailjet. The data is already there, ready to go.
  4. Send your email through Mailjet. Their email service is super reliable so you never have to worry about routing, deliverability or feedback.
  5. Set up triggered emails (based on events) to alert your team when their customers sign up to attend the webinar. This ensures they always have the information they need when communicating with customers.Zendesk event triggers
  6. After having success with this webinar, consider using webinars for online training or onboarding of new customers.

LEARN HOW

Learn how to set up a Zendesk integration or Zendesk events to enable triggered emails through Cloud Elements’ Help Desk Hub.

Integrating Mailjet with external cloud services enables a seamless customer engagement lifecycle. In case you missed our first two posts:

Think some of these use cases would be valuable for your business? Sign up for a free Mailjet account today and take advantage of their all-in-one email delivery engine to send both marketing and transactional emails.

Cloud Elements is excited to offer an integration to Mailjet in our Marketing and Messaging Hubs, allowing functionality for both marketing and transactional emails. Using Cloud Elements’ integrations to Mailjet and leading Help Desk services (e.g. Zendesk, JIRA, Freshdesk)  will make these use cases a breeze for developers. Learn how to up an instance here.